Board of Directors

Mike Ericson

Mike started working for Daltile in February of 2000. Since then he has held various roles representing Daltile, American Olean, and Marazzi Tile in the Puget Sound Region. Mike is committed to maintaining FAN’s role as the premier regional Non-Profit Trade Association for Flooring and Design professionals. Mike believes that everyone in the industry can benefit from the inclusive environment that FAN creates for members as well as the community. In his spare time, Mike can be found with his wife and daughter hiking, kayaking, and generally enjoying Seattle.

Bryan_GoffeVice President
Bryan Goffe
Garage Asylum

Bryan Goffe is the owner of Garage Asylum and outside sales at Double Eagle Interiors. His career has always been in the construction industry. While growing up he helped his parents maintain and renovate their residential rental properties. Upon graduation from high school Bryan began installing floor covering full time, while continuing his education part-time. Over time he took opportunities to learn more and expand into a blend of contract sales and installation of all flooring and most interior finishes, with an emphasis on residential homes. He participates in Flooring Association Northwest’s seminars and dinners and sees the importance it makes. In his spare time he enjoys walking his dog, visiting with friends and family (he has one daughter, Heather and 3 Granddaughter’s Gracey, Riley & Nico), riding his motorcycle, going to car-shows and races or escaping to the garage.

Chad Ballard
Emser Tile

Chad Ballard is currently the Market Manager-Commercial Division for Emser Tile and Stone in the Pacific Northwest. Previously, Chad held the role of Branch Manager for Emser Tile and Stone for 4 years. Prior to joining Emser in 2013 he held various roles with Lowe’s Home Improvement for 12 years in the Seattle, Las Vegas, and Southern California markets. Chad has been married for 10 years and has 2 daughters, Zoey and Annabel. In his free time Chad enjoys soccer, golf, woodworking, and weekend rides on his Harley. He is a huge supporter of the Seattle Sounders and the University of Georgia (Go Dawgs!).


Heidi Cronin
The Cronin Company

Heidi Cronin is president of The Cronin Company. She is the 5th generation of this family owned business. Heidi grew up in the industry and watched her father build the Cronin Company into what it is today. She is proud to be carrying on the Cronin name and taking the company into the future. She is thankful to be part of this great industry. Heidi has been married over 20 years and has two daughters, one in high school and one in college. She also enjoys skiing, golfing and running.

Katie EscobarDirector
Katie Escobar
Wholesale Flooring Services

Katie Escobar is an Interior Design at Wholesale Flooring Services LLC. She graduated from Bellevue College’s Interior Design Program in 2015, then began her career in the flooring industry at her family’s business. She is grateful that her career is also her passion, and is able to help others make the spaces they live in beautiful. Though she has only been in the industry for 2 years, she has acquired a vast amount of knowledge from reliable vendor representatives and her experienced co-workers. In her spare time, she enjoys working out with her husband, and spending time with their dog Bailey. She also likes socializing with friends and cooking.

John D. Gallup
Schonox HPS North America

John D Gallup CTC, CSI, is the Region Business Manager for Schonox HPS North America, for the Pacific Northwest region. John has been a Certified Tile Consultant (CTC) by the Ceramic Tile Institute of America for 14 years, and brings 20+ years of flooring and ceramic tile experience to the Flooring Association. Based in the Seattle area, John is responsible for flooring and surface preparation specifications, flooring installation consultation, pre-construction meetings, in addition to on-site consultation. John is a 10 year member of the Puget Sound Chapter of the Construction Specifications Institute, and is pleased to serve the Flooring Association Northwest.

Michael Goria
Prime Supply Flooring

Michael Goria is General Manager of Prime Supply Flooring, a manufacturer of prefinished solid and engineered hardwood flooring. He has worked at Prime Supply for 11 years starting the business with the owner back in 2006. He has more than 19 years in the wood and flooring industry and has a vast knowledge of hardwood flooring products. Michael travels throughout the US and Asia working to find the latest trends and looks to bring to the flooring market. He has been involved in Flooring Association Northwest for several years. He is married and has three children. In his spare time he enjoys coaching his children, running and watching soccer.

Russ Sanderlin
Seattle’s Best Floors dba Macadam Floor & Design

Russ Sanderlin is Senior Account Manager for “Macadam Floor & Design” Seattle. He oversees the companies Account Management teams (estimating, sales and installations) as well as their Warranty & Claims Department. His position’s primary focus with Macadam Floor is client relations, business development and Account Management development. He has been with Macadam Floor (Portland & Seattle) for 12 years as an Account Manager. Additional flooring background includes Outside Sales with The Cronin Company & Sea Pac Sales totaling his flooring experience at 18 years. In his 18 years, he has gained tremendous knowledge and insight by touring manufacturing plants, attending manufacturer installation courses and by attending any product or installation presentation he can. Product and installation education is extremely important to him and he is dedicated that his teams gain knowledge & expertise by attending seminars (product & installation) as well as any industry function. Russ lives in West Seattle & loves the “walking lifestyle” that West Seattle offers. He is a diehard baseball & football fan, loves and attends as many shows(concerts) as he can and is an avid golfer and part-time snowboarder.

Chris Sessum
Owner of E.C.S. Floor Coverings

Chris Sessum is the owner of E.C.S. Floor Coverings in Lynnwood, WA. His career began in 1989 as an apprentice for a high-end flooring shop in Bellevue, WA. In 1991 Chris started his first business specializing in commercial and residential carpet installation and repairs. In 2011 he opened a workroom in Lynnwood installing flooring for Fannie Mae owned homes in Washington, hand loomed wool, custom stair and runner installations. Chris also serves in a leadership role with the NWSID and holds the following certifications: CFI – International Certified Flooring Installers (Carpet. R I-II C I-II Master II candidate, Hardwood I-II Laminate I-II, Carpet installation inspector & Member of certification team),NFIC – Natural Fiber Installer Certification(Master Installer & Inspector ), ICRI – International Concrete Repair Institute (Grade I Moisture testing tech) and IICRC – institute of Inspection, cleaning, restoration certification (Carpet Inspector & Repair and reinstallation).