Member Spotlight

katie_escobarAn interview with Katie Escobar
Wholesale Flooring Services

How did you get started in the industry?
I started in the industry just as part-time, helping my family business. I primarily would come in and file stacks of paperwork in the office, while doing more chatting with my mom then actual working. I would come in before and after my college classes for Interior Design. Later, I graduated and began working fulltime as our showroom designer. Was never my full intention to work with my family, but it worked out for the best!

What would you do if not flooring?
I would still be an Interior Designer, maybe for a company that specifically focuses on all aspects of design. While I was studying design, I really enjoyed space planning and drafting drawings, so that probably would have been my niche I would have worked towards.

What do you like best about the flooring industry?
I enjoy the community the most when it comes to the flooring industry. I have made some great lifelong friends, that I would have most likely never met otherwise. I have also been able to reconnect with people that only knew me when I was MUCH younger, due them knowing my parents. It is always fun or embarrassing reminiscing with the ones who knew me in my elementary years.

What do you do to relax?
This might not fall under complete relaxation for some people, but I enjoy working out! Being a new mom, it is great to have the time to do something to better myself, physically and mentally. I also will binge watch shows with my husband, and veg out on the couch when our little man takes a nap- that is if he sleeps longer than 45 minutes!

Any advice for someone getting started in the flooring industry?
My best advice is to always listen to the wiser men and women of our industry. They have been around for a long time, and know so much! Also, there is a lot to learn and it won’t come from a book or manual. It takes time and experience in situations. Luckily the industry is full of people who are willing to help, and has great support systems.

Previous Member Spotlights

Michael GoriaAn interview with Michael Goria
Prime Supply Flooring

How did you get started in the industry?
My career started in the wood industry, but not wood flooring. I started working for hardwood lumber & plywood distributor in Oregon when I was in college. I worked there for 8 years in a range of roles from milling to operations to sales. In 2006 Prime supply was looking for Sales Representative for Washington and Oregon, and I thought it would be a good transition. We started with 4 sku’s of Oak! I Didn’t have background in flooring, but my background in the wood industry helped as I developed new contacts and grew the business. Now we’ve expanded to over 200 sku’s, and are involved in the entire product development process.

What would you do if not flooring?
Maybe radio broadcasting or owning a brewery. I’ve always thought owning a brewery would be fun!

What do you like best about the flooring industry?
The community. The relationships with good people. Our industry just has a lot of good, hard working people. One thing about the relationships you make in our industry is that they are long lasting. I think a part of why relationships last so long is that people might change company’s or move into a different market segment, but they rarely leave our industry. I’ve been blessed to get to know a lot of great people.

What do you do to relax?
Running. I run very early in the morning. In the last 5-6 years I’ve run 16 half marathons. No music, I just enjoy the run. It’s my time to just unplug and think without any distractions. The physical benefits are good but the mental unwinding is really great. I also coach soccer for my kids and love to watch soccer. The Tottenham Spurs in the EPL are top of my son and I’s list of teams to watch

Any advice for someone getting started in the flooring industry?
I would encourage the person to take their time—you’re not going to learn overnight. If you’re willing to take time and build relationships, you will achieve lasting success.