An interview with Michael Goria
Prime Supply Flooring
How did you get started in the industry?
My career started in the wood industry, but not wood flooring. I started working for hardwood lumber & plywood distributor in Oregon when I was in college. I worked there for 8 years in a range of roles from milling to operations to sales. In 2006 Prime supply was looking for Sales Representative for Washington and Oregon, and I thought it would be a good transition. We started with 4 sku’s of Oak! I Didn’t have background in flooring, but my background in the wood industry helped as I developed new contacts and grew the business. Now we’ve expanded to over 200 sku’s, and are involved in the entire product development process.
What would you do if not flooring?
Maybe radio broadcasting or owning a brewery. I’ve always thought owning a brewery would be fun!
What do you like best about the flooring industry?
The community. The relationships with good people. Our industry just has a lot of good, hard working people. One thing about the relationships you make in our industry is that they are long lasting. I think a part of why relationships last so long is that people might change company’s or move into a different market segment, but they rarely leave our industry. I’ve been blessed to get to know a lot of great people.
What do you do to relax?
Running. I run very early in the morning. In the last 5-6 years I’ve run 16 half marathons. No music, I just enjoy the run. It’s my time to just unplug and think without any distractions. The physical benefits are good but the mental unwinding is really great. I also coach soccer for my kids and love to watch soccer. The Tottenham Spurs in the EPL are top of my son and I’s list of teams to watch
Any advice for someone getting started in the flooring industry?
I would encourage the person to take their time—you’re not going to learn overnight. If you’re willing to take time and build relationships, you will achieve lasting success.